What To Expect

If you're a dog trainer, then surely you want your business to be more than just a hobby...

And perhaps taking the leap to full time business has been on your mind for a while…

Or, you are running your business full time already just knowing you’ll make enough to cover all the bills AND make a profit… “some day….”

Meanwhile, you are seriously getting over hearing, “how’s your little dog business going?”

And even though you KNOW that there’s dog trainers out there making a great living doing what they love, you question whether that could really happen for YOUR business, and in YOUR area.

Can You Relate To This?

You love training dogs but aren’t quite so sure about how to get through to the people

You’ve been told by well meaning friends and family that you can’t make a real living from dog training

You would love to run your dog business full time but just can’t get enough clients to sustain yourself full time

Working with people is okay, but you don’t want to be salesy or pushy to get them to buy more lessons

You’ve tried to get the word out, but you’re waiting for the phone to ring…

Even after all of this, you KNOW deep down that dog training can be a lucrative career because you’ve seen other people do it.

You just need a system that enables you to get a consistent flow of quality clients, keep each client coming back as a loyal customer and create freedom and profit in your business…

I’m here to help you do just that. To create the business you love with happier clients and higher profits.

Even if you’re not feeling confident in selling…

Even if you’re not sure that you can take every dog behaviour case…

Even if you feel like the competition is already dominating the market…

And even if you think people in your area simply won’t pay good money for dog training…

You can turn it around right now.

If you knew that if you followed the steps and did the work that it would pay off and make you a solid income, would you do it?

A strategy that:

  • Allows you to take on the cases you want to take on, and work with the dog problems you enjoy solving
  • Gets you clients that love you and tell everyone that you’re the dog whisperer (yes, it IS a compliment)
  • Gives you people skills and makes selling easy so that you don’t feel sleazy when you sell

I’m thinking the answer is, “HELL YES I WOULD TENILLE!!”

Because it’s a no brainer – we all want to do what it takes to make a success of the business we love and enjoy. And we all want to do what we love every day, and not burn out.

So what’s holding you back?

Is it because, as much as you want to be successful in your dog training business, you just can’t figure out how to make enough to pay the bills, doing JUST dog training?

And it makes sense to wonder that because according to Forbes, 8 out of 10 people who start a business fail within the first 18 months and that’s businesses on the whole, not just the dog training industry.

It probably doesn’t help that many people, likely many people around you, don’t view dog training as a “serious business.”

Have you ever been told something like that?

Have you ever wondered whether you can really, truly make a living from dog training? Like, a really good living?

I used to wonder that…

I was a lot like you…

I always, ALWAYS wanted to work with animals, “when I grew up. “

There was just one problem – grown ups have to pay bills. Due to this fact, everyone around me told me that working with animals is very hard to get into, not to get my hopes up and to perhaps consider learning something else. Something that could get me a nice, stable, “real job.”

You know, just in case. Just… temporary.

So when I left school I took an office job traineeship, for the government no less. Even though, I had sworn that I would never work in an office.

It would be okay, because it was just temporary, until I found that work-with-animals dream job.

8 YEARS LATER and guess who was still working in an office? And I was MISERABLE. Seriously. You wouldn’t even recognise me as a person if you saw how I was back then.

Every day I felt trapped in an office cubicle box. I’d get up early in the dark and get home late in the dark. I lived for the weekends, it felt like the only time I was truly living. But by the time Sunday came around I was consumed with a feeling of dread for the work week – about to start the cycle all over again. There was office politics and bullying and I spent my days on tasks that seemed truly meaningless. It wasn’t helping anyone. And I felt trapped and alone. At the end, I was coming home and collapsing into a heap every day feeling like, “what’s the point?”

If you’ve ever felt this way you know there’s two ways it can go; you can admit defeat, giving in to a life working for other people’s pockets while just dreaming about a different life…  or you can make a change and work for your own damn dreams.  And usually, there’s a point in time where you realise it’s time to make that choice…

It was my performance review. That was the day, the moment I knew things HAD to change and it was time to stop putting it off. In a dingy office room with no windows, I was critiqued for every little insignificant (at least to me) thing, and my concerns dismissed. Then the question finally came – “where do you see yourself in 5 years?”

Now I pride myself on being an honest person, but sometimes it really does get me into trouble.

I answered – “running my own business.”

I finally realised how much time I was wasting in a job I hated and I decided, something’s gotta give. I found dog training and decided that’s what I wanted to do, and NOT as a job, but as my own business.

SO I studied a course to become a dog trainer (the NDTF course) and got my qualification.

Then I quit my job and became an overnight success, raking in the cash….

…Just kidding…

What really happened?

Well, I did the course, registered a business name, got a logo and some nice business cards, got a website, set up a Facebook page, you know, all those business-y things to do.

And I got my first client. And a few more after that.

But I wasn’t making much money. And I still had a job I hated.

I was told that my little dog business makes a great side business, a hobby business.

One client per week is a nice goal…

No one will pay $50 for an hour though, surely… especially not in this area…

But that’s okay, it’s just a hobby business…

I started to wonder whether that’s all it would ever be…

But it could be much more than that. Eventually I took the plunge and WAS able to quit my job and go full time with my training business and it was great! I built up lots of clients and did both private lessons and group classes.

So many clients in fact, that I began to feel a bit burnt out with the workload.

But I couldn’t afford to do less. To make the income I needed to pay my bills, I needed to keep getting new clients.

And if I’m totally honest with you, it wasn’t just the hours and the low pay, I was getting really frustrated with the people. They wouldn’t do their homework, then they’d blame me for lack of results, all the while completely doing wrong by their dogs, who I felt so bad for…

It just didn’t feel like the business I wanted, the business to give me both income and freedom. Frustrated and exhausted, I searched for other options and spent years studying some new skills – business skills.

And although business and marketing often makes you picture someone with a graph on a whiteboard in front of a board room full of grey suited bald men….. I actually found it really FUN!

I realised that I could apply what I was learning to my dog training business and I could make it into the exact business I wanted it to be. I had my spark back!

From then on, my business changed. I was making thousands per week even without full time hours and just from private training, only on week days. Because that’s how I wanted my lifestyle to be.

I’ll never forget the one Tuesday I had 2 clients and brought home over $3,500. In. One. Day.

And if you’re thinking, “That could never happen for me…” then you couldn’t be further from the truth.

I used to think it wasn’t possible either.

Until I started doing it…

What Does Success Look Like To You?

So you’ve been dreaming about running a successful dog training business. What does that look like?

Here’s what’s possible:

  • You have a great local reputation as a dog trainer that gets results
  • You don’t have to work so many hours that you end up burnt out
  • You have time to train your own dogs as well as your clients
  • You know exactly how to attract more clients when you need it
  • You know how to sell without feeling like a slimey used car salesman
  • Your clients are people you love to work with and they do their homework!
  • You’re confident in your abilities and in your business. No more holding back!

Aaaaannd, here’s how it usually goes:

You spend hundreds of dollars on a logo, business cards, website, car signage and all the different types of dog leash in existence

Well done, now you’re a real dog trainer! After all that money spent on advertising, you get your first client through word of mouth. It’s your uncle’s neighbour’s best friend’s cousin’s sister and she has a multi-poo with a myriad of issues. You’re just starting out so you quote her $50 per lesson. After all, people in your area don’t like to pay for things like dog training. Congratulations – it’s your first paying client.

You set up a Facebook page and start writing blogs… but hardly anyone reads them

So you have a Facebook page all official and stuff. You invited all your friends to like and share your page and you have 167 page likes. It’s time to show you know your stuff so you get to writing some blogs. You spend hours getting your first article just right and share it on your page. You get two likes. One of them is your mum.

You start up group dog training classes and run a big promotion…

Group classes will be easier to sell because they cost less per class than private lessons… right?

You put up flyers, visit all the vet clinics and pet stores and post all over social media. You almost book a full class – 5 students! The night arrives, you’re SO nervous to run a whole group of people through a class. But wait, three people still haven’t put in their payment… will they show up?

You wonder – “What if I only have a class of two people?”

And, “Is it okay that I’m running these classes in the park?”

Training bookings are quiet, so you add more services – dog walking, board and train, pet sitting, a dog wash?

You are going to be the go to dog person in your community. Everyone knows its hard to get full time work out of training alone so you should add more services, right?

Before you know it you have quite a few bookings coming in – things are picking up! But you feel exhausted at the end of the day and you’re not getting to spend much time actually training dogs. But that’s okay, because you tell yourself, “I’m not experienced enough to take on serious behaviour cases anyway”

And after all this you finally have a day with a few training clients booked in…

Okay, two are booked in. But you’re excited. You pack your training bag, organise your stock, chop up some treats and you’re ready to jump in the car.

“Ding!” Your phone has a message….

“I’m sorry but we have to cancel training today. We’ll get back to you when we can rebook.”

Ugh! A last minute cancellation! Some more notice would have been nice. Oh well, you still have one more training client booked in.

You show up to the lesson to be met by a dog jumping all over you while the owner stands by and does nothing. They haven’t done any of their homework at all! You spend extra time there getting them on track but you have a sinking feeling that they’re just not listening….

You come home, ignore the bills on the fridge and check your Facebook page. You posted a cute dog photo earlier that day with an awesome training tip. Hardly anyone has even seen it!!

You’re done for the day. “Where’s the wine?!”

And despite all the challenges you still hold on to the idea that you can run a successful dog business.. someday…


Because you know that even though there are challenges, you want to run your own business, live life on YOUR terms and work for your dreams instead of someone else’s. You’ve seen that other trainers have grown successful and even lucrative businesses from dog training. So you know it’s possible. You just wonder whether it’s really possible for YOU.

And if you just had the right plan, the right proven strategies to get there, your whole life would change…

Emails and calls come in regularly from the kind of people you LOVE working with, creating clients that pay well, do their homework and allow you to get results

You’d avoid the burn out that so often comes from this career because you have a real work life balance

You’d stop scraping by financially from client to client, just hoping for that next one to come in

It really can change your life.

I took years to figure out the key to creating a successful and profitable dog training business. If only I had known from the start what I know now!

But when I had that $3,500 day from seeing just two clients, I knew that this business could be a bigger success than I had ever dreamt possible.

Now I’m not saying you’re going to have a 5 figure month overnight.

But what would it mean to you and your family to earn an average of $1000 per client? Or how about $10k in a single month of dog training?

It may be hard to imagine right now but I want you to know – that is a very realistic goal. So start thinking bigger right now.

I know that the only thing standing in your way to achieving results like I just mentioned is your own mindset, the right strategy and the right guidance so that you can not only do it, but do it confidently, like a boss.

When you put together the right mindset, proven strategy and step by step training and guidance you can:

→ Have a community that respects you and recommends you as the go to dog trainer in your area

→ Wake up excited about work every day, because you love what you do and it doesn’t even feel like work! You were excited to do what you love before, but now you get paid well for it too!

→ Have the confidence to take on cases and get results, even if you feel like you still need more experience

→ Know exactly what to say to sell and get paid, without feeling like a creepy used car salesman

→ Support your family financially, from your dog training business, without a “day job.”

→ Have a real positive impact on dogs and their owners, truly helping people

→ Not have to work yourself to exhaustion from dawn to dusk to make enough to cover the bills

→ Stand out as a unique business and no longer feel like you need to worry about the competition

That’s what I achieved with my dog training business and there’s no reason why you can’t do the same…

So Who Am I To Take You There?

When I started my business fresh out of the dog trainer course over seven years ago, I had no idea what I was doing. I had the enthusiasm and like most trainers, I was just keen to start training dogs professionally.

It was kind of exciting to get a logo and some business cards but beyond that, I knew nothing about how to actually market and run a business.

As much as I had learned about dog behaviour, I hadn’t learned much about dealing with the people and even less about running a business.

Needless to say, it was a slow start. My growth and success would have been a lot faster if I had only known then what I know now…

Once I had figured out the systems I use now, I had a thriving business and made more per hour than most other trainers I knew (including my mentors)

I didn’t just make it up as I went along. I spent countless hours and thousands of dollars learning business. I kind of became a bit of a geek about it. I combined that knowledge with my every day real life experience as a dog trainer and I put it all together into the systems I use today.

Before long people were asking me, “how do you do it?”

I started teaching people here and there and loved seeing them go from one success to another. There’s nothing quite like the feeling of having someone call you up all excited and telling you, “I just made $500 because of what you taught me!”

More and more I was hearing that I should teach this to more people by creating a course…

But I always put it off…

Until now…

Putting All The Pieces Together So That It WORKS

If you’re feeling overwhelmed by all the steps you need to take to get your business running smoothly and making a profit then why not fast track the process?

Let me put all the puzzle pieces together for you and save time, money and energy that you could be wasting if you’re currently trying to wing it and figure it out on your own.

Are you ready to skip the headaches, the frustration, the stress of business and finally make it fun and easy instead?

Because I don’t know about you, but if I had someone offering to give me a shortcut to success back when I first started I’d say, SIGN ME UP!

Having the right guidance and system can make running a dog training business easy, even if:

  • You feel like you can’t sell water to someone lost in the desert
  • You signed up to train the dogs, not the people
  • You’re unsure if you have enough experience to take on behaviour cases
  • Your confidence seems to always ditch you when you really need it most
  • The thought of putting yourself out there on social media scares you more than going to the dentist…

Then Dog Matters Pro Masterclass Is For You!

And I would be honoured to personally help you grow your business. 

Seven core modules plus three bonus modules to get you from side hobby to profitable business

That’s six modules of awesomeness to take you to the next level in your dog training business. From attracting the right types of clients, to making the sale to running the lesson.

All of the important steps you need to run your dog training business successfully. PLUS you’ll get downloads of the forms I personally use so you can simply tweak and go knowing you have the right questions, forms and systems in place.

If you’re ready to fill your calendar with clients you love working with, sell with confidence and average $1000 per client (or more) then my strategies will get you there and this is the program you’ve been waiting for.

It’s time to be successful in your dog training business AND make enough to pay the bills…

It’s time to stop having to work so hard for so little return…

It’s time to ditch the job and make this work…

And it’s time to prove the doubters wrong – because you CAN make a REAL business out of this, and a profitable one.

If you’re ready to stop the cycle of spending countless dollars on training seminars without ever making money back for your knowledge and skills.

This is the training you need if you want to learn:

  • How to skip the frustration of figuring out the business side of dog training on your own
  • How to attract the type of clients you love working with using the most cost effective advertising
  • The exact processes I use to attract, book and run lessons with clients week in and week out
  • Confidence in yourself that you can help people to solve their dog behaviour problems, even if you’re new to professional training

Here's What You Get:

You can see all the modules within this hub but here is a breakdown of what you get:


1. How to structure your business if you’re just starting out

2. How to come up with a business name that helps get you clients

3. The elements of a good logo and where to get one for a good price

4. Tax, accounting and systems to use in your business day to day


1. Learn exactly who your ideal client is and how to attract them

2. Aaaall the different types of advertising and the best ones to use in the dog training industry

3. Common mistakes made in advertising

4. Creating the perfect advertisement to attract your ideal client

(Not counting new bonus module on accounting, tax and systems!)


1. How to structure your programs

2. What you’re really selling when you offer a program

3. How to price your programs and services

4. Words count – how to word your program descriptions

5. Choosing names for your programs

6. What to include in a program


1. How to sell without being “salesy”

2. How to get the first booking over the phone

3. Should you sell over email? What to say to get that sale

4. Selling high priced programs

5. My client getting and selling process from A to Z


1. Do you really need a website?

2. Representing your brand on your website – the look and feel

3. Should you do a DIY website or pay for a site?

4. The platform I recommend and why

5. What your home page absolutely must have, and what you should leave out

6. The features you NEED to have on a website that most trainers are missing


It seems like almost everyone is on social media, but not everyone is using it the right way, especially when it comes to increasing clients and profits. In this course, we will discuss the why and the how of social media and how to use it to get massive attention of the right kind.

Attention that leads to clients.

  • Should you be on on Facebook, Instragram, Youtube?
  • What about Google+ or Twitter?
  • Should you run Facebook ads or Google ads?
  • How much should you spend on social media advertising? Does it even work?
  • Should you do video? What if you don’t want to be on camera?
  • Should I show my training methods?
  • What do I do if I get a nasty comment?

All of this is covered in the Social Media Secrets module that you get when you join today.

1. Should you use social media and which platforms?

2. What should you post on your social media pages

3. How to increase your following and engagement

4. Should you have reviews enabled on your Facebook page?

5. How to handle negative social media comments

6. What it takes to grow your following into the thousands


How would you like to have a roadmap laid out for you on every step of the entire dog training business process, knowing that you just follow the steps and it will work?

In this bonus module I will take you through my entire process from how I get clients to what I do with them once I have them!

Working with dogs is what you signed up for, sometimes dealing with people isn’t so easy. Learn how to interact with and train your clients so that they understand easily, do their homework every week and therefore allow you to achieve better results with their dogs. Come with me as I run through a lesson and teach you how to approach training with the human, even when sensitive issues need to be discussed and even when you need to sell them an expensive service.

1. It’s not the dogs, it’s the people. How to get through to people to do right by their dogs

2. My process A to Z from advertising to the first visit and beyond

3. The forms and documents you need to run your training business

4. Email templates and phone scripts to lock in the booking and make the sale

You’ll Also Get The Following BONUSES:


10+ Workbooks and Downloads

VALUE: $297

As you listen to the easy to digest lessons, fill in your workbooks – these will create a business plan and perfect summary of the course for you to refer back to whenever you need to. Fill these out electronically or kick it old-school and print them out to complete.



VALUE: $997

We have created the most supportive group of trainers that are looking forward to welcoming you to the fold with open arms. This is your direct access to me – I’m in there to help you when you need it and so are the other members. This is one of the most valuable bonuses and it’s a group I’m both proud of and protective of.



VALUE: $49

Ever wondered what you should be asking your clients about their dog? Or should you ask them at all? Take my questionnaire and tweak it to suit your business, plus receive instructions on how to use this questionnaire to increase the quality of your clients.



VALUE: $900

You know you need legal documents in place to protect your business. I’ve paid a legal professional to create templates that you can use right away rather than having to spend hundreds on a lawyer yourself right away.

Steal my training questionnaires and emails for classes and private lessons. Take my training agreement contracts for private lessons, board and train and classes. They’re all yours. Just tweak it to suit your business and you’re ready to go.

It’s taken me years to arrange all the correct paperwork, choose the best questions to ask and get proper training agreements in place to protect my business. Now you can have all of yours done in a couple of hours by having the hard work done for you.



VALUE: $500

There’s certain things you can say and ways you can say it that increase the likelihood of getting that booking. Take what I say and make it your own with my handy phone and email scripts. After a few practices, it will roll off your tongue without thought and you’ll sound like a confident pro every time.



VALUE: $197 (+ the potential profits if you set up a centre!)

Have you ever wondered – what would it be like to open your own dog daycare or training centre? Wonder no more as successful Daycare owner Brydie Charlesworth explains what it’s really like to open and run a centre. From getting approval, to finding a location, to staffing, to the logistics of managing 50 dogs per day at her centre. I can’t think of anyone better equipped to explain all the ins and outs.

So What’s It Worth To You And Your Business To:

  • Save time and money by having the hard stuff figured out for you
  • Learn from someone who has done it, and is still doing it, keeping up with industry changes and challenges
  • Know exactly what to say next time you get an enquiry to have the majority say YES to a booking
  • Work smarter not harder and increase your profits
  • Enjoy your work long term without getting burnt out because you have the right systems in place


I truly want you to succeed because I believe that everyone should be able to do what they love for a living without struggling every step of the way. It makes me sad to see so many trainers struggling to make it work and even giving up when they could be so successful with the right guidance and more confidence in themselves.

There are currently two options to join the Dog Matters Pro Masterclass:

1. Join as a VIP member:

Get lifetime access to the course and everything mentioned above

Yes, Tenille! I want to be a VIP!

2. Join as a Platinum member:

Get everything above plus 4 x one hour calls with Tenille to fast track your success and help you with your specific situation. Usually these would cost $2000 on their own.

I'm ready! Make me a Platinum member!


Where will you be a year from now if you get the help you need and implement these changes into your business? What will you have gained? You could make back your investment every month, over and over again. How much does that add up? How long would you like to put that off for?

What about if you don't join and keep things the same? What will you have lost? Potential income of thousands per month? Personal growth? 

My goal for you is to have the right systems and processes set up, increased confidence in what you have to offer and what it’s worth and a profitable dog training business on your terms. Don’t waste any more time:

  • Struggling to find clients
  • Watching customers choose the competition over you
  • Wondering what to charge and how to sell
  • Capping your earnings when you could be earning way more, doing what you love

30 Day Take Action Guarantee

If you’re still unsure whether this training is for you then you’re covered with the 30 Day Take Action Guarantee.

Those who take action on the right steps succeed. If you reach out within 30 days and show us that you’ve done the work, filled in your workbooks, applied what you’ve learned with full effort and haven’t got any results to show for it, we’ll provide a full refund.

BUT you have to do the work. This guarantee is win-win because I know completely that those who do the work and commit to growing their business WILL succeed. 

“If you keep doing the same thing you’ve always done, you’ll get the same results you’ve always got.”

If you’ve got questions, I’ve got answers…

It sounds great but I just don't have the money

There is no pressure, . I understand the predicament - you know if you invest you'll make make even more money but coming up with it in the first place seems like a big challenge. I assure you that when your business is transformed, you'll realise what a small investment this step really is. And look at what Melissa achieved within 11 days of joining:

See more success stories to your right (or in the lessons below if you're on mobile) ----->

I'm only just starting out, will this course suit me?

Yes! This course is focused on building AND growing a dog training business and suits beginners and more established businesses. The course is action oriented and encourages moving forward quickly rather than sweating the small stuff.

I'm more advanced in my business, will this course suit me?

Yes! While it caters to brand new businesses well, this course also has more advanced strategies for those that are ready, plus you may learn different ways of doing things that you hadn’t thought of. We have had beginners to advanced take the course, all with great results.

I don't do dog training but do pet sitting / dog walking / grooming. Will the course suit me?

While the course is focused on dog trainers, it does still apply to other pet industries with a few small tweaks. Essentially though, the steps are the same. In fact many of the principles can be applied to any business.

What if I'm not qualified as a dog trainer?

That’s cool. But we do promote always being honest in training and business dealings. Practical experience is the most important. So as long as you can get results, you are qualified.

How long will it take for me to get results?

That depends – how willing are you to put in the work? The course is designed to have you making a profit within 8 weeks IF you do the work based on what is taught. From there, if you keep it up, it only gets better!

Got a Q that hasn't been A'd? Slide into my DM's and we can talk through it. 


If I had had this information 8 years ago when I first started my business I would have been able to leave my job so much earlier…

This is why it’s so exciting for me to pass it on to you – you get the shortcut and I get to see you grow and succeed.

I used to think it was as simple as –  learn to train, place an ad, and they will come. Now I know, there’s so much more to it.


If you can say yes to any of the following then I’m confident to say that signing up for The Dog Matters Pro Masterclass is a good choice for you:



  • You are ready to start training professionally but you aren’t sure how to get regular clients
  • You have started your training business and seen some paying clients but you need to grow a lot before you can leave your job and train dogs full time
  • You are running your training business full time but feeling burnt out with how many clients you need to see to pay the bills
  • You feel great about your dog training ability but were never taught how to run a successful training business
  • You are holding back from taking on paid training clients even though you know that you can train dogs
  • You're established but feel like you can't compete with the competition

So, , are you with me?

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